(alternative spelling intended)
All the news surrounding Amazon of late has been focused on demonizing them; they’ve used purely capitalistic means to secure a huge chunk of the writing market by a) seizing sales, delivery, and marketing of books, b) creating an e-reader before everyone else in the biz, and c) using their considerable clout to affect laws concerning the publication of books (most notable being whether to brand e-books to work on a single e-reader or not). They’ve changed the face of publishing.
All the “status quo” book publishers/marketers, who had a publishing “business model” they expected everyone to adhere to, have been up-at-arms because the monopoly is broken.
Now, I’m not saying what Amazon is doing is entirely right. My bias is slanting toward how the environment allowed for the evolution of Amazon, and that while they’re self-made, surely, if our society had been less condusive toward money-worship, we’d be in a different place. Amazon wouldn’t have been allowed to be a heavy hitter: perhaps the heaviest.
They’ve strong-armed individual publishers, forced their applications onto phones (check out the new androids: Kindle is downloaded, and you’re not allowed to uninstall), and destroyed the dreams of many, many innocent bystanders.
Yet they’re still changing the face of publishing: And they’ve done it again.
The reintroduction of serial novels is the introduction to a new writing market: the writing style is different, more focused, dynamic. Average novel writers don’t write like this anymore, and other than some very niche markets–including magazine serials–this market hasn’t been seriously utilized since, well, before the internets. From how I understand it, for around 9 bucks, Amazon will send to your Kindle product a group of ten first-parts to books (whether it’s the first chapter or not, I’m unsure). The reaction to this is interesting, with the near simultaneous launch of five or six “serial” independent publishers.
Let’s hope it works. It might not impact the publishing world as a whole; it’s creating a new market, and like my Fiancee said–if she wants to read a book, she buys it and reads it; not wait a month for the next chapter. I believe American readers are too impatient. They want instant ownership of the whole work, complete and finished. I believe this market will impact the casual, stay-at-home audience and not so much the ADD generations (mine and earlier, heh).
I wonder if I could create a market. That’d be a heck of a lot better than fighting through the masses in an already saturated one. You don’t have to be a heavy-hitter to walk a different path.