I use seasons to plan how people act/interact/react, from a business standpoint. It may not be as strong as using a “quarterly projection,” but it uses the same idea, and I’m not a businessman. And I don’t run a company.
Nature has four seasons where I live. Naturally, most growth happens in spring, most decline in autumn, with relative dormancy/stagnation in winter/summer.
People have seasons, too. Our bodies act/interact/react with the environment much as plants do, physically and mentally. This might sound vague, but it’s true: in the spring, toenails/hair grow faster, we wake from a kind of “hibernation” after winter, we are much more productive, and have a stronger interest in buying “NEW!” things. This goes for the onset of winter, too: hair growth slows, tans fade, and we’re looking to the right seasonal clothes to keep us warm/healthy.
I try to buy offseason, because everything’s cheaper. But that’s beside the point.
When Is The Best Time to Release a Book? From personal experience, the easy answer for me is Spring. The complicated answer concerns markets, the status of your book, etc. From a basic “rhythm method” of publication/release, if you can, go Spring. If it’s a warm, subtle book, perhaps Christmastime, but I can’t imagine a release working better then than Spring. It is this time when I want to buy books, I want to delve and spend days outside and tan while perusing prose. I want to eat and chew and swallow and gestate and grow.
Writing, also, has seasons.
I write most in Winter because there’s nothing active to do outside (I usually hike/walk/bike, but outdoor Winter enjoyment just doesn’t happen for me), and the computer makes my work room warm and toasty—much warmer than the rest of the house.
Winter is for Writing. (Meaning, simply, writing books)
I can’t help constantly wanting to get outside when the weather warms, so I spend a lot of my time outside, being active, or reading (I must admit: I don’t read very much. I’m one of those strange writers that get more enjoyment out of his own process than reading about others’.).
Spring is for Ingesting. (Expanding my creative knowledge-base, reading what I like, etc)
With the long stretch of late-June to early-October warmth, I bust tail getting my work revised and reworked. Although I’m still active, the sweltering part of the day simply isn’t for me. So, I stay out of the heat by sipping cold, cold drinks and expending my otherwise physical energy on hard, nose-grinding revision.
Summer is for Working. (Editing/revising/querying)
With my “storage” complete, autumn is a place of wonder for me. It’s my favorite season, the weather turns chilly, and I love the visual changes. It’s also a time for activity and work, but it takes a different turn with my writing. I am much more interested in developing style, expanding my thought, and working outside my comfort zone. I usually begin new projects in Autumn. It’s the introverted season, and it’s the season of returning to self and doing internal housekeeping.
Autumn is for Exploring. (Simply, expanding prose style)
Research/non-writing related research should continue throughout the year, whether it’s snowing outside or blistering hot. In fact, a passionate hobby takes a person places when it comes to writing about information/believability. It is, in my opinion, absolutely necessary.